April 22, 2010

A new survey reveals that most consumers around the world equate store brands with national brands on many essential brand attributes. 

According to the survey, conducted recently by Ipsos Marketing, Consumer Goods, 80 percent or more of global consumers indicated that store brands are the same as or better than national brands in terms of providing good value, meeting their needs, offering convenience, being good for their families, caring about the environment, and conveying trust. The study also indicates a high level of confidence in store brands' performance, with over 80 percent saying that store brands offer food products that taste good and home products that work well as compared to national brands. 

While store brands are successfully challenging national brands, the survey also highlighted a few areas for improvement, including product packaging, innovation, uniqueness, and quality.  

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