March 18, 2010

The Natural Products Association (NPA) recently introduced a Standard and Certification Program for Home Care Products that provides a set of guidelines to determine whether a product can be deemed truly "natural." 

Launched in February 2010, the NPA natural standard is based on natural ingredients, safety, responsibility, and sustainability. The standard encompasses home care products such as household cleaners, laundry detergents, and concentrated and ready to use hard-surface cleaners. Under the program, products certified under the NPA Natural Home Care Standard can bear the NPA natural home care seal.

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