April 22, 2010

More than one-third of respondents to a recent survey say they would pay more for "environmentally friendly" products, even during a difficult economy.

As a result of growing concern for the environment, nearly every segment of consumer products now offers a "green" option for shoppers, according to a report on green living by Mintel, an international market research company. Food and beverage and personal care products, as the most mature categories, account for the majority of green products in the marketplace. 

While the recession took its toll on every sector of the consumer goods marketplace, food and beverage and personal care products are expected to resume rapid growth once consumer spending begins to recover from the current downturn. Organic and natural products will be particularly strong, with food and beverages forecast to grow nearly 20 percent from 2010 to 2012, while there is "plenty of room for growth" in the organic or natural personal care products market.

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