Our consumer studies provide relevant and actionable consumer feedback.

Consumer responses can help uncover development, design and marketing essentials you need for a successful product launch. UL-STR’s customizable consumer product research programs utilize proven research techniques for relevant consumer feedback, allowing you to substantiate or adapt critical product development, marketing, and launch choices.

Central Location Tests (CLT)
UL-STR partners with local and national research facilities for home use and CLT testing to give you the best options of where to conduct the next consumer assessment of your product.

Consumer Panels
Strategically and tactically, UL-STR consumer panels deliver a deeper understanding of shopper preference combined with advanced analytics.

Home Use Tests (HUT)
Evaluating your products performance in a real world setting can provide you with a better understanding of your product and your consumer.

Focus Groups
Develop, package, or name your product. UL-STR provides valuable information for potential market approval via consumer discussion and points of view obtained through our focus groups.

Preference & Parity
Blind or branded, in-house or in a central location, UL-STR’s objective is to learn how your product stacks up against its predecessor, competition, national brand or store brand.

Concept Testing
UL-STR uses quantitative and qualitative methods to evaluate consumer responses, and help generate messaging for new and existing products.

Category Reviews
UL-STR’s in-depth sensory analysis and consumer preference testing substantiates the attributes driving consumer acceptance to help you determine how your product stacks up against the competition.

Customized Test Designs & Protocols
If your needs go beyond our standard services, we can design a custom program combining any group of parameters to meet your needs.