Enhancing product appeal through comprehensive evaluation.

What makes one lavender-scented lotion for dry skin more desirable than another? STR’s sensory testing division is uniquely positioned to answer that question—and thousands like it. In our laboratories, market knowledge, scientific expertise and technical skill come together to determine whether a product meets quality and performance specifications that consumers demand—in the most competitive markets.

Our comprehensive sensory services include focus groups; ASTM-screened expert and technical panels that provide descriptive analysis and difference tests as well as sensory assessments; customized consumer use studies; claims validation and category, brand and product intelligence. Unlike other contract laboratories, STR has a staff of multi-disciplinary experts who are globally respected leaders in their fields. We offer a holistic, customized approach to help ensure that products work well—and smell just as good.