In 2018, the Unsolicited Communications Network (UCENet) called the affiliate marketing industry’s attention over lapses in complying with privacy policies. UCENets reviewed more than 900 websites and examined 6,536 consumer complaints raised against affiliate marketing platforms. Most of the issues were related to misleading ads, and lack of consent with regard to sending of electronic communications or emails. UCENet’s findings served as a wake up call for the affiliate marketing industry to be more mindful on how marketers and programs work to generate revenues.
Other UCENet findings pertained to the absence of self-regulation in the terms of services between merchants, affiliate marketers and affiliate platforms. It was also noted that most of the publicly available agreements do not have guidelines that establish permissible communication. Having them restricted the use of websites in sending out unsolicited emails, more commonly known as spam messages.
Affiliate Marketing and the Need to Focus on Quality Marketing Strategies Over Quantity
Affiliate marketing works toward promoting a business, its product or services, by allowing affiliates to create content aimed at converting readers into becoming referrals, who can potentially generate sales. However, consumers prefer not to be inundated with ads and promotions in their emails or social media accounts right after reading an affiliate marketer’s content.
While providing information about products or services are important, consumers are more likely to avoid those that send them information without asking permission.
That is why affiliate programs today focus on attracting high-quality marketers whose first important goal is to establish themselves as reliable and trustworthy sources of product information.
Trustworthiness is the foundation of a successful career as an affiliate marketers. It puts marketers in a better position in fortifying the connection between them and their audience.
Most affiliate marketers perform product reviews as a way to demonstrate their personal knowledge of how a product or service works. These are the marketers who exhibit their own passion and belief in the products they recommend. Quality marketers therefore tend to specialize in a specific niche, as it allows them to emphasize the benefits over negative considerations or limitations taken against the product.
While some other affiliate marketers host a website that simply organize a range of products into categories, it would be to their advantage to provide more than just links to the online business selling each product. While they are driving traffic to the retailer’s or manufacturer’s website using their referral code, it does not create the same level of trust established by quality affiliate marketers through their insightful content.
Those looking to improve their affiliate marketing skills may be interested to read an article titled “Jeff Lerner Reviews: He is the Ultimate Businessman” published by The Signal, a local news publication in Santa Clarita, California.
The article contains reviews on how Jeff Lerner was able to successfully navigate his career in a digital environment, into becoming an authority in the field of affiliate marketing. The news article can be accessed.